Welcome to Marketing, Promotions & Revenue Drivers, part of the F&B Playbook professional development series — designed to help hospitality leaders grow traffic, increase guest spend, and strengthen brand loyalty through modern marketing strategies that work.
In today’s competitive food and beverage industry, the best marketing doesn’t just fill seats — it builds stories, strengthens communities, and turns first-time guests into lifelong fans. This course will help you master both the creative and analytical sides of hospitality marketing — from understanding your brand identity to building loyalty systems, local partnerships, and sales-driving promotions that align with your operation’s goals.
You’ll learn how to design campaigns that deliver measurable results, engage guests on and off property, and build a brand that stands out in your market.
What You’ll Learn
By the end of this course, you’ll be able to:
- Build a marketing foundation aligned with your brand’s voice, target audience, and goals.
- Design and execute digital, local, and in-store promotional strategies.
- Use analytics and KPIs to measure performance and optimize results.
- Create loyalty, email, and bounce-back programs that drive repeat visits.
- Empower your team with sales contests, event activations, and upselling incentives.
- Strengthen community partnerships and PR visibility that elevate your reputation.
- Turn marketing plans into revenue-producing systems that sustain growth all year long.
Who It’s For
- Restaurant and bar managers
- Hotel and resort F&B leaders
- Marketing and sales coordinators
- Training and HR professionals
- Aspiring hospitality leaders seeking to grow beyond operations
Why It Matters
In hospitality, marketing isn’t a department — it’s a mindset. Every guest interaction, every plate served, and every post shared is part of your brand story. By learning to think like a marketer, you can help your venue attract more guests, increase sales per visit, and stand out in a crowded marketplace — all while maintaining the integrity of your guest experience.
Course Features
- Lectures 50
- Quizzes 7
- Duration 3 hours
- Skill level All levels
- Language English
- Students 9
- Certificate Yes
- Assessments Yes
- 9 Sections
- 50 Lessons
- 3 Hours
- Introduction1
- 1.0 Foundations of F&B Marketing7
- 2.11.0 Section Introduction: The Foundation of Marketing Success5 Minutes
- 2.21.1 Defining Your Brand Voice and Positioning10 Minutes
- 2.31.2 Understanding Key Marketing Metrics10 Minutes
- 2.41.3 Recognizing Seasonality and Demand Patterns10 Minutes
- 2.51.4 Building a Marketing Mindset Across the Team10 Minutes
- 2.61.5 Section Recap: Bringing the Foundation to Life5 Minutes
- 2.71.6 Foundations of F&B Marketing Quiz #115 Minutes7 Questions
- 2.0 Digital Promotions and Local Partnerships8
- 3.12.0 Section Introduction: Driving Digital Presence and Local Partnerships
- 3.22.1 Social Media That Sells (Without Feeling Like It)10 Minutes
- 3.32.2 Email Marketing That Drives Return Visits
- 3.42.3 Partnering with Local Businesses and Organizations10 Minutes
- 3.52.4 Influencer and Community Engagement10 Minutes
- 3.62.5 Turning Digital Buzz into Booked Tables10 Minutes
- 3.72.6 Section Recap: From Online to Onsite: Making Marketing Work Everywhere
- 3.82.7 Digital Promotions and Local Partnerships Quiz #215 Minutes7 Questions
- 3.0 Revenue Drivers8
- 4.13.0 Section Introduction: Driving Digital Presence and Local Partnerships
- 4.23.1 Menu Engineering for Profit and Perception10 Minutes
- 4.33.2 Expanding Dayparts to Maximize Revenue10 Minutes
- 4.43.3 Upselling Through Authentic Hospitality10 Minutes
- 4.53.4 To-Go and Off-Premise Strategies10 Minutes
- 4.63.5 Designing a Beverage Program That Sells10 Minutes
- 4.73.6 Section Recap: From Online to On-Site Success
- 4.83.7 Revenue Drivers Quiz #315 Minutes7 Questions
- 4.0 Loyalty, Retention, and Guest Relationships8
- 5.14.0 Section Introduction: Turning Strategy into Sales
- 5.24.1 Building a Loyalty Program That Lasts10 Minutes
- 5.34.2 The Power of Bounce-Back Offers10 Minutes
- 5.44.3 Managing Reviews and Online Reputation10 Minutes
- 5.54.4 Turning Feedback into Action10 Minutes
- 5.64.5 Retaining Guests Beyond the First Visit10 Minutes
- 5.74.6 Section Recap: Maximizing Every Opportunity
- 5.84.7 Loyalty, Retention, and Guest Relationships Quiz #415 Minutes7 Questions
- 5.0 Promotions, Events, and Campaign Planning8
- 6.15.0 Section Introduction: Building Loyalty That Lasts
- 6.25.1 Designing Promotions with Purpose10 Minutes
- 6.35.2 Hosting Events That Drive Revenue and Reputation10 Minutes
- 6.45.3 Building Seasonal and Themed Campaigns10 Minutes
- 6.55.4 Creating Email and Social Campaigns That Convert10 Minutes
- 6.65.5 Involving Your Team in Promotion Execution10 Minutes
- 6.75.6 Section Recap: Turning Guests Into Advocates
- 6.85.7 Promotions, Events, and Campaign Planning Quiz #515 Minutes7 Questions
- 6.0 Community Partnerships and Corporate Social Responsibility8
- 7.16.0 Section Introduction: Designing Promotions with Purpose
- 7.26.1 Why Community Engagement Builds Brand Equity10 Minutes
- 7.36.2 Creating a Donation and Sponsorship Policy10 Minutes
- 7.46.3 Partnering with Local Organizations and Businesses10 Minutes
- 7.56.4 Promoting and Sharing Community Involvement10 Minutes
- 7.66.5 Involving Your Team in Community Efforts10 Minutes
- 7.76.6 Section Recap: Turning Campaigns into Culture
- 7.86.7 Community Partnerships and Corporate Social Responsibility Quiz #615 Minutes7 Questions
- 7.0 Sales Culture and Team Incentives8
- 8.17.0 Section Introduction: Building Connection Beyond Your Walls
- 8.27.1 Building a Sales-Driven Culture10 Minutes
- 8.37.2 Creating Sales Contests That Motivate10 Minutes
- 8.47.3 Recognizing and Rewarding Performance10 Minutes
- 8.57.4 Setting and Tracking Revenue Goals10 Minutes
- 8.67.5 Leading by Example10 Minutes
- 8.77.6 Section Recap: Leading with Purpose and Partnership
- 8.87.7 Sales Culture and Team Incentives Quiz #715 Minutes7 Questions
- 8.0 Marketing, Promotions & Revenue Drivers Downloadable Tools and Resources1
